We Must Protect Animals from Needless Experiments Essay

We Must Protect Animals from Needless Experiments Picture this: Researchers place a dog in a device called a â€Å"shuttlebox† which consists of a box divided into two compartments separated by a barrier. Hundreds of intense electric shocks are delivered to the dog’s feet through a grid floor. At first the dog is able to escape the shock by jumping across the barrier, but then the barrier is replaced by a piece of plate glass. The dog is tested again and, as expected, tries to jump over the barrier, but instead he smashes his head into the glass. The researchers observe that the dog’s reaction to his situation includes such symptoms as â€Å"defecation, urination, yelping and shrieking, trembling, and attacking the apparatus.† After ten or†¦show more content†¦The act was most recently amended in 1985, when Senator Dole attached it as a rider to that year’s farm bill. The amendment requires animal-care committees established at every research facility to review planned experiments and proc edures involved. Each committee must also have one public representative as an equal voting member (United States Code 7:2131). This amendment has also turned out to be weak. Ann Chynoweth, a researcher for People for the Ethical Treatment of Animals (PETA, an animal activist group), commented that â€Å"There is basically no limit to what can be done to an animal once it is taken out of its cage† (Bresnick 20). The problem arises because the animal-care committees often function as an uncritical peer-review system. For example, at the University of Oregon, the former president required that everyone on the committee take a pro-vivisection oath. Stephen Wise, president of the Animal Legal Defense Fund, found that in his area’s thirteen animal-research facilities, including those at Harvard and MIT, the public representatives included â€Å"an exercise teacher, a secretary, and an engineer who was famous for having invented a bomb site† (Bresnick 20). These people have little or no experience with animal rights and easily succumb to the desires of the researchers. The amendment is also not adequately enforced. The act has not been interpreted to apply to rats and mice. Also the Institute of Laboratory Animal Resources hasShow MoreRelatedAnimal Rights and Human Wrongs6049 Words   |  25 Pages5 Animal Rights and Human Wrongs Hugh LaFollette Are there limits on how human beings can legitimately treat non-human animals? Or can we treat them just any way we please? If there are limits, what are they? 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Hamlet, By William Shakespeare - 2824 Words

During the time of Shakespeare, women had a limited role within society. Even though a female monarch ruled England, women had no control over their own lives, and females were completely dominated by a patriarchal society. Ophelia’s role in Hamlet, written by Shakespeare in 1603 was a perfect example of a female who, despite her own feelings and desires, had to adhere to society’s construction of a submissive female. Her love for Hamlet ultimately was the reason for her destruction, because it caused her to become a pawn for her father, Polonius, and her love interest, Hamlet. Since Ophelia’s role was as a pawn, she constantly received mixed messages from her father, who was the man who controlled her entire life, as well as from the man she loved, Hamlet. The burden of double messages she received from the men in the play, lead her to question the duplicity of love, man, and society, and ultimately culminated in her madness and death; through her madness s he was finally able to express how she felt because she was no longer required to behave in a way that was deemed acceptable by society, but because she rejected society’s rules, she had to come to a tragic end. Ophelia’s role of subservience to men and as to means to an end for the male characters in Hamlet, was largely due to a woman’s role in society. Elizabethan and Jacobean England was an incredibly hierarchical society for both men and women. The roles of early modern women were primarily as daughters,Show MoreRelatedHamlet, By William Shakespeare880 Words   |  4 PagesWilliam Shakespeare is praised as the pioneering English poet and playwright whose collection of theatrical works is regarded as the greatest artistic value throughout the history of English literature. 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Importance of Customer Experience for Business-Samples for Students

Question: Discuss about the Role of Customer Experience in the success of the Business. Answer Introduction Customer experience plays a critical role in the success of the business. When consumers are not satisfied with the service provider, then they will prefer to look for the service elsewhere. A poor customer experience will kill the clients trust in the organization (Lee, Amir Ariely, 2009). For instance, I went to CUA bank to activate online banking since I was traveling out of the country. I had to wait for more than two hours before my ticket number was called out. After the service, I was assured that I would receive an email confirmation shortly. It took two days for my account to be activated. An experience with Qantas airlines was a better service I ever had. The first instance was when I arrived at the airport late but found my seat still reserved for me. In another incident, after getting to the airport, I received a call from customer care informing me that my flight had been postponed for several hours. Since I was already at the airport, I was given a seat in another plane which was yet to take off. When the perception of customers is valued, they feel to be part of the company and will be comfortable to be associated with the company. Poor customer experience Below is a proto persona diagram showing a poor customer experience at the CUA bank: Customer Perception The quality of service offered was poor The service took a long time to be delivered Service was not customer centered Satisfaction is crucial in winning the customer trust Facts Customer is time conscious Quality of service offered is very essential to customer satisfaction Expectations and needs Practice own customer experience connections Service ought to be of good quality Service should be provided in time The pain points at CUA Bank Low service quality and customer dissatisfaction Considering the service at the CUA bank as mentioned above, the service offered is inadequate. The customer is kept waiting for a long time to be attended to. Also, the expected outcome took a long time hence the customer satisfaction was not achieved. Discussion of customer experience is based on the quality of service offered and how satisfied they are (Aaker, Vohs Mogilner, 2010). When the service quality is high, then the clients will be contented with it, and this satisfaction is what constitutes a good customer experience. Even when providers develop business circumstances for customer experience, most fail to ground their investment plans in financial or customer measures with a clear link to value production. Customer experience investments should be considered with a high diligence and their satisfaction given priority. Organizations should incur expenditures to meet customer expectations and to address broken experiences tied to metrics with a proven association to the customer experience. Emotional bases for customer experience When it takes customers a long time to receive the attention they require, they become impatient because they need time for other activities. The duration made to be attended to is crucial in defining the outlook of the consumers. It is acceptable that clients satisfaction and future behaviors about a particular service is significantly influenced by their emotions when they first encountered the experience (MacInnis Folkes, 2010). Emotions act as sources of information used in the evaluation of stimuli and can lead to the development of an attitude towards service provider. Good customer experience The experience at Qantas airlines can be represented in the proto persona diagram below: Customer Perception Satisfied when quality of service is good Service offered was customer centered Satisfaction will win the customer trust Facts Consumers will prefer to get services where the customer expectation is good Quality of service offered is very critical to customer satisfaction Expectations and needs Practice own customer experience connections The service provided should be of good quality Customer should feel valued by the service provider Touch points at Qantas Airlines Customer-centric culture Qantas airlines operate at the heart of their clients. It has developed alternatives on how their customer experience is delivered. The company has established effective governance which monitors and manages the customer experience and report the value created. Consumer satisfaction is crucial to the success of the business (Zarantonello Schmitt, 2010). When an organization creates plans at the heart of their clients then they are likely to win their trust. Finding an alternative to improve customer experience is essential in satisfying the needs of clients. Recognize true benefit potential Qantas airlines have the proficiencies to measure customer satisfaction. These abilities are part of a general perception of the customer experience. They believe it is necessary to make sure all the crucial client insights and inputs are on hand to precisely estimate the advantage of investment. The service providers recognize consumer base via the customer experience. It is vital to identify consumers' journeys, apprehend the value of each purchaser segment and lookup the significance of every interaction (Johnston Kong, 2011). An organization needs to be positive to understand every segments expectations and their current degree of satisfaction with the interaction (Zomerdijk Voss, 2010). This perception of value and hope can be used to conduct a customer experience analysis. The extent of satisfaction released through enhancing the experience for specific segments at particular interactions can, therefore, be determined. Comparison of the experiences The distinction between the experiences at CUA bank and Qantas airlines is quite clear. In the financial institution, CUA bank, service is not provided in time. The customer is kept waiting for over two hours to be attended to. Moreover, the expected outcome takes a couple of time to be implemented. This experience was a poor one which did not satisfy the customer. At Qantas, the customer experience is valued and service is offered to meet consumer needs. Despite the customer arriving late, the seat was preserved until the client arrived. The company prioritizes satisfaction of their clients. Since the customer needs are met, the experience is definitely positive. Experiencing a service makes the customers have either bad or good emotion towards the service depending on their perspective (Muniz Jr., OGuinn, 2011). For service providers such as CUA bank, investments in refining the customer experience do not breed enough value. For this reason, they end up providing poor customer experience. Organizations which invest in perfecting customer experience gain trust since clients satisfaction is met (Leggett, Band Bookstein, 2013) as in the case of Qantas. The quality of service and the manner in which the provider interacts with the consumers determine their judgment of whether the experience is poor or excellent. In a nutshell, CUA bank service displays a poor customer experience while Qantas treatment of its client shows a good customer experience. Conclusion For an organization that is very important to the society and going through the processes of change and growing competition, it is critical that it ought to progress with a move towards improving their customer experience. Short of positive customer experience at the heart of plans and operational models of a company, service providers will merely fail in an attempt to attract and maintain customers and manage costs. Failure of an organization to react fast enough is not able to keep their market share and effectively compete in client chase with other providers for a longer time. References Aaker, J., Vohs, K. D. Mogilner, C. (2010). Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter. The Journal of Consumer Research, 37(2), pp. 224237. Johnston, R. Kong, X. (2011). The customer experience: a road-map for improvement. Managing Service Quality, 21(1), pp. 5-24. Lee, L., Amir, O. Ariely, D. (2009). In search of homo economicus: Cognitive noise and the roll of emotion in preference consistency. Journal of Consumer Research., 36, pp.173-187. Leggett, K., Band, W. Bookstein, S. (2013). Forrester Research, Navigate The Future Of Customer Service. Retrieved on Oct. 8, 2017 from https://www.forrester.com/Navigate+The+Future+Of+Customer+Service/fulltext/-/E-RES61372 MacInnis, D. J. Folkes V. S. (2010). The disciplinary status of consumer behavior: A sociology of science perspective on key controversies. Journal of Consumer Research 36(6), pp. 899914. Muniz, J., A. M. OGuinn T. C. (2011). Brand community. Journal of Consumer Research 27(4), pp. 412- 432. Zarantonello, L. Schmitt B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behavior. Journal of Brand Management, 17, pp. 532540. Zomerdijk, L.G. Voss C.A., (2010). Service design for experience-centric services. Journal of Service Research, 13(1), pp. 67-82.